Asegarce
Asegarce is a Basque event management and sports licensing company, basically working in the area of professional Basque pelota. Founded in 1992 by Karlos Arguiñano and Iñaki Aseguinolaza, among others, it revolutionised the world of Basque pelota, providing it with a professional structure and helping it to reach the general public through TV coverage.
In 1993 it purchased the image and advertising rights of Empresas Unidas. A few months previously, it had reached an agreement with Eusko–Basque, a company exclusively dedicated to professional basket pelota management, for the granting of its image rights. As a result the company began to exclusively manage all the image and advertising rights for professional hand, bat and basket pelota.
Some of the biggest names in Basque pelota have played for this company, such as Julián Retegi, Ladis Galarza, Fernando Arretxe, Ruben Beloki and Patxi Eugi, amongst others. Today its big names in the pelota world include the Olaizola brothers, Oinatz Bengoetxea or Patxi Ruiz,…
